Global Luxury

    Brand Power

    • Coldwell Banker has been a real estate industry leader since 1906.
    • 1933: one of the first real estate brokerages to market homes through the new motion picture technology
    • 1980: CB unveils an elite luxury program: Previews- the first of its kind.
    • 2010: first real estate company to launch a YouTube channel

    Global Connections

    • 88,000 affiliated sales agents
    • 3,000 offices
    • 49 countries

    Success by The Numbers

    • CB agents earned 40% more sales volume than any other national real estate brand
    • 2016: 24,790 sides of $1 million+ transactions
    • $129.6 million in sales each day

    Landmark Sales and Listings

    • One decade of record setting real estate
    • Spelling Manor $150 million, Playboy Mansion Private Sale

    Marketing Masters

    • CB offers unrivaled global stage to showcase homes with a complete suite of tools. 360 marketing approach
      • Print Media
      • Social Media
      • Public Relations
      • Digital Suite

    Expansive Online Syndication

    • Coldwell Banker.com automatically syndicates to hundreds of web partners
      • The New York Times
      • Homes.com
      • Unique Homes
      • Wall Street Journal
      • Robb Report
      • Mansion Global

    Expansive Online Syndication

    • Partnership with the world’s most exclusive real estate syndication websites
      • ListHub Global: largest international real estate advertising network
        • 55 countries
        • 16 language translations
      • Juwai: China’s No. 1 International Property Portal
        • Exposure in Taiwan, Hong Kong, Malaysia and Singapore

    Coldwell Banker Luxury.com

    • Connects an affluent audience to the world’s finest homes
    • 2 million annual visitors
    • 27% of visitors are from outside the U.S

    Mobile Marketing

    • Unique mobile friendly suite which allows Luxury Property Specialists to immediately respond to online leads

    Coldwell Banker Global Luxury Blog

    • International look into luxury through today’s leading voices
    • 40,000 affluent monthly subscribes

    Social Media

    • CB Global Luxury social media sites deliver a unique perspective on fine living and fine homes around the world.
    • 52 million video views on Facebook and YouTube.
    • 80% of affluent consumers used social media in the past year.

    Strategic Media Partners

    • Unique mobile friendly suite which allows Luxury Property Specialists to immediately respond to online leads.
    • Ensures your property has exposure to affluent readers all over the world.
    • Includes 25+ partners nationally and internationally.

    Homes & Estates

    • Proprietary Coldwell Banker publication
    • Distributed 4 times a year
    • Paired with Unique Homes and The Wall Street Journal

    Homes & Estates Readership

    • Direct mail to high net worth individuals with a minimum property value of $2 million and $25 million net worth
    • Distributed 4 times a year
    • Paired with Unique Homes and The Wall Street Journal

    Public Relations

    • Offers the opportunity to share a home’s unique story, though the media.
    • Leveraging media connections to showcase the property to the largest affluent audience that is possible.
    • Exposure in top-tier outlets
      • The New York Times
      • The Wall Street Journal
      • Forces
      • CNBC

    Targeted Marketing

    • Identify and reach your target audience, suited to your unique home.
    • Access to largest database of high-net-worth individuals.
    • Targeting the precise audience of affluent buyers, who are most likely to buy your property.

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