Brand Power
- Coldwell Banker has been a real estate industry leader since 1906.
- 1933: one of the first real estate brokerages to market homes through the new motion picture technology
- 1980: CB unveils an elite luxury program: Previews- the first of its kind.
- 2010: first real estate company to launch a YouTube channel
Global Connections
- 88,000 affiliated sales agents
- 3,000 offices
- 49 countries
Success by The Numbers
- CB agents earned 40% more sales volume than any other national real estate brand
- 2016: 24,790 sides of $1 million+ transactions
- $129.6 million in sales each day
Landmark Sales and Listings
- One decade of record setting real estate
- Spelling Manor $150 million, Playboy Mansion Private Sale
Marketing Masters
- CB offers unrivaled global stage to showcase homes with a complete suite of tools. 360 marketing approach
- Print Media
- Social Media
- Public Relations
- Digital Suite
Expansive Online Syndication
- Coldwell Banker.com automatically syndicates to hundreds of web partners
- The New York Times
- Homes.com
- Unique Homes
- Wall Street Journal
- Robb Report
- Mansion Global
Expansive Online Syndication
- Partnership with the world’s most exclusive real estate syndication websites
- ListHub Global: largest international real estate advertising network
- 55 countries
- 16 language translations
- Juwai: China’s No. 1 International Property Portal
- Exposure in Taiwan, Hong Kong, Malaysia and Singapore
- ListHub Global: largest international real estate advertising network
Coldwell Banker Luxury.com
- Connects an affluent audience to the world’s finest homes
- 2 million annual visitors
- 27% of visitors are from outside the U.S
Mobile Marketing
- Unique mobile friendly suite which allows Luxury Property Specialists to immediately respond to online leads
Coldwell Banker Global Luxury Blog
- International look into luxury through today’s leading voices
- 40,000 affluent monthly subscribes
Social Media
- CB Global Luxury social media sites deliver a unique perspective on fine living and fine homes around the world.
- 52 million video views on Facebook and YouTube.
- 80% of affluent consumers used social media in the past year.
Strategic Media Partners
- Unique mobile friendly suite which allows Luxury Property Specialists to immediately respond to online leads.
- Ensures your property has exposure to affluent readers all over the world.
- Includes 25+ partners nationally and internationally.
Homes & Estates
- Proprietary Coldwell Banker publication
- Distributed 4 times a year
- Paired with Unique Homes and The Wall Street Journal
Homes & Estates Readership
- Direct mail to high net worth individuals with a minimum property value of $2 million and $25 million net worth
- Distributed 4 times a year
- Paired with Unique Homes and The Wall Street Journal
Public Relations
- Offers the opportunity to share a home’s unique story, though the media.
- Leveraging media connections to showcase the property to the largest affluent audience that is possible.
- Exposure in top-tier outlets
- The New York Times
- The Wall Street Journal
- Forces
- CNBC
Targeted Marketing
- Identify and reach your target audience, suited to your unique home.
- Access to largest database of high-net-worth individuals.
- Targeting the precise audience of affluent buyers, who are most likely to buy your property.