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Global Luxury

Brand Power

  • Coldwell Banker has been a real estate industry leader since 1906.
  • 1933: one of the first real estate brokerages to market homes through the new motion picture technology
  • 1980: CB unveils an elite luxury program: Previews- the first of its kind.
  • 2010: first real estate company to launch a YouTube channel

Global Connections

  • 88,000 affiliated sales agents
  • 3,000 offices
  • 49 countries

Success by The Numbers

  • CB agents earned 40% more sales volume than any other national real estate brand
  • 2016: 24,790 sides of $1 million+ transactions
  • $129.6 million in sales each day

Landmark Sales and Listings

  • One decade of record setting real estate
  • Spelling Manor $150 million, Playboy Mansion Private Sale

Marketing Masters

  • CB offers unrivaled global stage to showcase homes with a complete suite of tools. 360 marketing approach
    • Print Media
    • Social Media
    • Public Relations
    • Digital Suite

Expansive Online Syndication

  • Coldwell Banker.com automatically syndicates to hundreds of web partners
    • The New York Times
    • Homes.com
    • Unique Homes
    • Wall Street Journal
    • Robb Report
    • Mansion Global

Expansive Online Syndication

  • Partnership with the world’s most exclusive real estate syndication websites
    • ListHub Global: largest international real estate advertising network
      • 55 countries
      • 16 language translations
    • Juwai: China’s No. 1 International Property Portal
      • Exposure in Taiwan, Hong Kong, Malaysia and Singapore

Coldwell Banker Luxury.com

  • Connects an affluent audience to the world’s finest homes
  • 2 million annual visitors
  • 27% of visitors are from outside the U.S

Mobile Marketing

  • Unique mobile friendly suite which allows Luxury Property Specialists to immediately respond to online leads

Coldwell Banker Global Luxury Blog

  • International look into luxury through today’s leading voices
  • 40,000 affluent monthly subscribes

Social Media

  • CB Global Luxury social media sites deliver a unique perspective on fine living and fine homes around the world.
  • 52 million video views on Facebook and YouTube.
  • 80% of affluent consumers used social media in the past year.

Strategic Media Partners

  • Unique mobile friendly suite which allows Luxury Property Specialists to immediately respond to online leads.
  • Ensures your property has exposure to affluent readers all over the world.
  • Includes 25+ partners nationally and internationally.

Homes & Estates

  • Proprietary Coldwell Banker publication
  • Distributed 4 times a year
  • Paired with Unique Homes and The Wall Street Journal

Homes & Estates Readership

  • Direct mail to high net worth individuals with a minimum property value of $2 million and $25 million net worth
  • Distributed 4 times a year
  • Paired with Unique Homes and The Wall Street Journal

Public Relations

  • Offers the opportunity to share a home’s unique story, though the media.
  • Leveraging media connections to showcase the property to the largest affluent audience that is possible.
  • Exposure in top-tier outlets
    • The New York Times
    • The Wall Street Journal
    • Forces
    • CNBC

Targeted Marketing

  • Identify and reach your target audience, suited to your unique home.
  • Access to largest database of high-net-worth individuals.
  • Targeting the precise audience of affluent buyers, who are most likely to buy your property.

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