Global Luxury

Brand Power

• Coldwell Banker has been a real estate industry leader since 1906.
• 1933: one of the first real estate brokerages to market homes through the new motion picture technology
• 1980: CB unveils an elite luxury program: Previews- the first of its kind.
• 2010: first real estate company to launch a YouTube channel

Global Connections

• 88,000 affiliated sales agents
• 3,000 offices
• 49 countries

Success by The Numbers

• CB agents earned 40% more sales volume than any other national real estate brand
• 2016: 24,790 sides of $1 million+ transactions
• $129.6 million in sales each day

Landmark Sales and Listings

• One decade of record setting real estate
• Spelling Manor $150 million, Playboy Mansion Private Sale

Marketing Masters

• CB offers unrivaled global stage to showcase homes with a complete suite of tools. 360 marketing approach
  • Print Media
  • Social Media
  • Public Relations
  • Digital Suite

Expansive Online Syndication

• Coldwell Banker.com automatically syndicates to hundreds of web partners
  • The New York Times
  • Homes.com
  • Unique Homes
  • Wall Street Journal
  • Robb Report
  • Mansion Global

Expansive Online Syndication

• Partnership with the world’s most exclusive real estate syndication websites
  • ListHub Global: largest international real estate advertising network
    • 55 countries
    • 16 language translations
  • Juwai: China’s No. 1 International Property Portal
    • Exposure in Taiwan, Hong Kong, Malaysia and Singapore

Coldwell Banker Luxury.com

• Connects an affluent audience to the world’s finest homes
• 2 million annual visitors
• 27% of visitors are from outside the U.S

Mobile Marketing

• Unique mobile friendly suite which allows Luxury Property Specialists to immediately respond to online leads

Coldwell Banker Global Luxury Blog

• International look into luxury through today’s leading voices
• 40,000 affluent monthly subscribes

Social Media

• CB Global Luxury social media sites deliver a unique perspective on fine living and fine homes around the world.
• 52 million video views on Facebook and YouTube.
• 80% of affluent consumers used social media in the past year.

Strategic Media Partners

• Unique mobile friendly suite which allows Luxury Property Specialists to immediately respond to online leads.
• Ensures your property has exposure to affluent readers all over the world.
• Includes 25+ partners nationally and internationally.

Homes & Estates

• Proprietary Coldwell Banker publication
• Distributed 4 times a year
• Paired with Unique Homes and The Wall Street Journal

Homes & Estates Readership

• Direct mail to high net worth individuals with a minimum property value of $2 million and $25 million net worth
• Distributed 4 times a year
• Paired with Unique Homes and The Wall Street Journal

Public Relations

• Offers the opportunity to share a home’s unique story, though the media.
• Leveraging media connections to showcase the property to the largest affluent audience that is possible.
• Exposure in top-tier outlets
  • The New York Times
  • The Wall Street Journal
  • Forces
  • CNBC

Targeted Marketing

• Identify and reach your target audience, suited to your unique home.
• Access to largest database of high-net-worth individuals.
• Targeting the precise audience of affluent buyers, who are most likely to buy your property.